Trust, Transparency and Creating Business Value

I think Michael Keithley’s story can help us understand the answer to this question. What makes the concept of business value difficult to understand is that it is not simple and consistent. It is different for every company because it is intimately tied to the organization’s mission, vision and strategy. Business value is anything that helps the organization execute its strategy, realize its vision and fulfill its mission. But those are often communicated and measured in terms that IT rarely uses, such as “return on shareholder value,” “first or second in every market” and “customer experience.”

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Trust, Transparency and Creating Business Value

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