I Want to Help You

Be The Leader

for the Digital Era.

The Industrial Age is over. You need to reshape your organization, build a technology-powered transformation engine, and unleash the power of your humanness to be a Digital Leader.

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Today's organizations are facing a whole new set of threats and opportunities. The driver of value creation has shifted from optimization to the customer experience — and that demands that organizations transform their business, operating, and management models. In this period of continuous disruption, we need a new type of leader that will transform themselves, their organizations, and their teams for the Digital Era.

I'm hoping that's you.

If so, you're in the right place. Here's how to get started:

Check out my library of research, market analysis, guidance, and inspiration (and don't forget to subscribe!)

The Digital Experience Supply Chain: Reimagining Value Creation for the Digital Era.

Amid the discussion of disruption, transformation, and rebirth, there was little focus on its true defining characteristic: the recasting of value creation in the enterprise.

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Life with Avatars, Bots, Virtual Agents: You Ready? | Araujo on Transformation

We understand that the computer’s not real – but if it comes in as a projected human, we respond to it in that way.

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Why Intelligent Process Automation May Be the Key to Balancing Efficiency and Organizational Agility

The advancement of artificial intelligence (AI)-based technologies promised to help bridge this gap — and it has, to some degree — but the underlying problem remains. As long as organizations remain focused on the technology, rather than the business problems they must solve, they will come up short for the simple reason that no one technology is sufficient to deliver what they really need.

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About Me.

Hi! I'm Charlie. I am an industry analyst, futurist, author of three books, professional speaker, columnist, husband, father, and a whole host of other things.

But here's what I'm about: helping enterprise leaders transform themselves and their organizations for the future. 

I want to help you Be The Leader for the Digital Era.

They Say

Michael Keithley


"Mr. Araujo is a writer with a talent for distilling into words the dramatic changes happening in the Information Technology industry."

Timothy Rogers

Digital Transformation Leader

"Mr. Araujo is a wonderful writer with a talent for elucidating ideas and stimulating "ah-ha" moments."

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