I'm Charlie

I'm on a mission to the future.

And my mission is all about you.

I am a lot of things. I am an industry analyst, futurist, author of three books, professional speaker, columnist, husband, father, and a whole host of other things.

But here's what I'm about: helping enterprise leaders transform themselves and their organizations for the future. 

Join Me on My Mission.

Follow my work at The DX Report.
Digital Transformation • Digital Experience • Digital Enterprise

Insights and analysis for enterprise IT leaders on new enterprise tech, emerging practices, and fresh ideas for old challenges.

You're probably thinking, "Why? What's Changed?"

Here’s what I believe. We are on the cusp of a fundamental shift in how the world works. I’m not talking about Armageddon, and I’m not worried about computers taking over the world in some SciFi sort of way, but over the next few decades everything you and I know about how society and organizations function is going to change — dramatically. And, as you might expect, that’s going to have a significant impact on our lives and on the nature of how we work.

Technology is fueling this disruption, transformation, or whatever you want to call it, but this story isn’t really about technology. Instead, this story is about how technology is enabling some fundamental shifts in how the world works — and what we, as leaders and as people, need to do to prepare for what is already happening.

As a CIO, CTO or other IT leader, this is going to affect you — especially because everyone in your organization will be looking to you for answers and direction.

My mission is to help you see what is happening and help you and your organization find a path into this future that will allow you to thrive.

The obvious question, then, is why in the world am I qualified to do so?

All My Roads Led Me To You

My tech career (if a ten-year-old can have a career) began with a Commodore 64 and a screwdriver.

That first computer opened my eyes to the wonder of technology and how we could use it to transform, well, everything. But even as much I like to think I saw the bigger picture of technology’s impact, I didn’t see all of this coming.

By the time I was in high school I had started a business building and selling self-branded PCs (think Dell without the billion-dollar success story!) and bought my first car by writing an order management system in COBOL (a language still used on mainframes) and selling it to a local manufacturing firm.

By the time I was 25, I was running technical operations for a billion dollar healthcare company, I oversaw about 100 permanent staff and temporary contractors and had a budget of $10 million. Crazy, right?

I then spent the next 15 or so years advising enterprise IT executives on technical projects and things like organizational design, operational optimization, and process improvement. While I was working with these large organizations, I began to see that the world of IT was changing. The Internet, social media, Software-as-a-Service (Salesforce, etc.), and the cloud were changing the role of IT — and IT leaders were having a tough time adapting.

That realization led me to begin focusing on the transformation of the IT function within enterprise organizations — and led me to write my first book, The Quantum Age of IT: Why Everything You Know About IT is About to Change.

Ironically enough, that book changed everything — for me!

I started traveling the world talking about the future of IT and what it meant to IT and business leaders. This new phase of my life eventually led to a speaking tour of New Zealand in which I was asked to speak at an event hosted by The U.S. Embassy and the Auckland University of Technology called the Digital Disruption conference. This audience wasn’t IT people — it was CEO’s, academics, and small business leaders.

And it made me wonder how these forces that I’d been researching, writing about, and speaking on were affecting the rest of the real world.

Want to Cut to the Chase?

If you just want to understand how I can help you, here's a few places to start:

A Transformed World

When I was preparing for that speech in New Zealand, a light bulb went off.

This was big. Much bigger than I had realized.

A picture of Charles Araujo beside a text that reads 'Are you future-proof?'

What I recognized was that the changes wreaking havoc on IT were just the tip of the spear. There was a much more significant shift occurring, and it was going to affect everyone.

I saw that technology was enabling organizations to reevaluate, reassess, and reimagine business practices that had stood for decades and sometimes hundreds of years. I realized that this new application of technology had led to the end of the industrial age and that we had entered a new era — what I call the Digital Era — in which we are free to transform the fundamental ways in which we structure, manage, and lead organizations.

The industry refers to this movement as digital transformation and I formed an organization called The Institute for Digital Transformation to study and promote it. I then became an industry analyst and formed The DX Institute to help make sense of the rapidly changing enterprise IT market to understand which vendors were living in the past and which were shaping the future.

Despite putting on my analyst hat, I realized that the challenge is that too many people take digital transformation to mean that it’s all about technology. But it is really about this much more fundamental shift that is occurring.

The problem is that we are at the very beginning of this shift, so a lot of things don’t look all that different — yet.

But I believe, without a shadow of a doubt, that what’s coming next represents as fundamental a change in how the world works as did the rise of the industrial age hundreds of years ago.

While I won’t begin to pretend that I have all the answers, we only need to observe the changes that are already occurring to have a pretty good idea of how things may develop.

So Where Does All This Lead?

And so, we’ve come full circle.

You wanted my story, and, as fate would have it, my story is all about you.

For over a decade, I've been studying this shift, its likely impact, and what it will mean for all of us. It has led me to realize that despite all of the technology, our future is one dominated by our humanness. (Which is also why my wife and I have formed The MAPS Institute to help people embrace their humanness and enjoy a life in balance. Hey, I don't like to be bored!)

As an enterprise leader, you need to understand what is happening so that you can prepare yourself and your organization for this inevitable future.

You will need to reshape your organization. You will need to build a technology-fueled innovation engine. And you'll need to unleash the humanness in yourself and your teams to power your transformation.

It's a lot, and it won't be easy.

But that's my mission. To help you do it.

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