February 2, 2020

On the Air

Why transformation requires a process-first mentality

By Ian Hawkins
Published in PEX Network

In 2020, automation technologies will reach a maturity and price to become much more attractive to businesses that have so far resisted digital transformation. 

Charles Araujo, founder of the Institute for Digital Transformation says that advances in automation technologies mark “a shift in power away from organizations and to their customers”.

“In the industrial age, it was all about optimizing the supply chain, optimizing the core,” Araujo explains. “You created business value by driving efficiency and optimization. Now we’re seeing that those organizations that are being disruptive, are transforming the customer experience, and that that’s how they are generating value.”

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