The supply chain defined the Industrial Era. To create value it was all about optimizing how you marketed, produced, delivered, administered, and supported a mass product as you served a mass market. But in the digital era, this equation has been turned upside down. Creating value in this tumultuous time isn’t about the supply chain — but about optimizing the customer experience, which is increasingly digital. To do so, organizations will need a new type of supply chain — one that helps them curate and optimize the delivery of a customer experience that will deliver differentiating value in a fast-moving and hyper-competitive market. This will demand that organizations not only reorient themselves around the digital experience, but also that they use it as the focal point to transform their business models, operating models, and the nature of work itself.
Creating Advantage By Unleashing Creativity, Innovation & Ingenuity at Midsize Enterprise Summit Spring
In the digital era, anything that we can reduce to an algorithm, we will automate. This will shift the nature of how organizations create and sustain business value. Creating competitive advantage in the digital era, therefore, requires that you embrace and unleash the human characteristics within your employees and teams that will set your organization apart. In this one-hour, interactive group discussion, participants will deconstruct how the human characteristics of creativity, innovation and ingenuity can be used to create competitive advantage within their organizations. Participants will walk away with practical ideas and next steps that they can apply immediately to begin the transformation of their organizations that will be the key to their ability to compete and thrive in the digital era.
The term ‘digital transformation’ may be the buzzword of all buzzwords. It is used to sell every type of technology imaginable. From mainframes to voice systems, and everything in between, marketers have connected everything to this magical term. And in the process, they may have killed it. As an enterprise leader, it’s essential that you separate the fact from the fiction and the hype from the reality when it comes to leading your organization into the future. In this thought-provoking and insightful session, industry analyst, author and professional speaker Charles Araujo will share what he thinks about all the digital transformation buzz and, most importantly, what you should be watching, exploring and employing as you move forward.